Weber sizzles up the grilling scene in Singapore with the launch of its new store and training center
Singapore, 12 December 2016 – Weber, the world’s premier brand of barbeque grills is all set to revolutionize the grilling trend in Singapore with the official launch of the new Weber Store and Training Center at 463 Joo Chiat Road, managed by Cookaburra BBQ Pte Ltd. With the new launch, Singapore can now join a host of other countries who have embraced the art of grilling. The brand promises to tease and tempt you with the best grilling experience you’ll get at a retail space.
Weber believes in setting the trend through product innovation that meets its customers’ needs. In fact, the brand is globally recognized for its invention of the covered grill concept! It’s not just about selling products, but creating unique experiences for customers. With that in mind, Weber will showcase its range of high-quality, yet simple to use grilling products and innovative technology at the new store.
“Weber aims to create succulent moments that draw family and friends closer together through great food, grilling fun and unforgettable memories,” said Steven Lim, Vice-President and Managing Director for North and Southeast Asia of Weber-Stephen.
With the new Weber store and training center you can be a wiz at grilling by your side. The new Training Center will host ‘Interactive hands-on’ session for public which will be held twice a month over a weekend. Through this initiative Weber aims to provide a perfect platform for barbeque enthusiasts keen to master the art of grilling right and impart the confidence that with Weber by their side, they can grill anything.
The interactive cooking sessions will help the participants in churning out some easy, scrumptious and healthy meals using quick grilling techniques. Chef Nicholas Pang, Brand and Training Manager – North and South East Asia at Weber – Stephen has specially curated an exclusively menu that features a wide choice of appetisers, main courses, desserts and side dishes suitable for a variety of occasions. This holistic approach of easy buy, easy learn and easy cook by Weber will turn anyone into a “Grill Master” in no time!
No one takes grilling more seriously than Weber
This philosophy reflects in the quality that accompanies every product and support it provides its customers. With a wide range of products including charcoal and gas grills, you can grill anytime, anywhere. Weber has a grill solution for everyone; portable grills for those who enjoy the outdoors, compact grills for those who enjoy a more intimate setting at home, and larger grills for those big family gatherings. Weber also offers an assortment of accessories to suit the needs of the grillers. With A variety of cooking styles like roasting, smoking, frying, poaching and even baking can be explored with the Weber range. What sets Weber apart is their commitment to customer service as a part of their Weber for life philosophy. From the moment a customer purchases their first Weber grill, Weber promises assistance and support every step of the way.
Grill at Weber Training Center
In conjunction with the launch of the Weber Training Center in Singapore, Weber will be offering free grilling classes where participants can learn to cook a three-course meal perfect for Christmas and New Year gatherings! Mouth-watering delicious recipes like Roast tenderloin with a mustard and cilantro salsa verde, Griddled watermelon with balsamic salad and Apple crumble with basil marinated strawberries will impress many a dining guest this festive season.
Head out to the Weber Store to gear up your grilling range. And while you’re at it, do try your hand and master a couple of recipes to impress your friends and family! Book your slot for the interactive cooking class soon by call +65 3159 1184 (Mon to Sat, 10.00am to 7.00pm) or email SupportAsia@WeberStephen.com,
For the Asia market, Weber Grill has introduced their three ‘Hero’ grills, each have sparked off a grilling revolution in terms of quality, design and performance. The products will be available in Singapore and will turn everyone into a Grill Hero for their family and friends!
About Weber-Stephen
Weber-Stephen Products LLC, headquartered in Palatine, Illinois, US, is the world’s premier manufacturer of charcoal, gas and electric grills, grilling accessories and other outdoor room products. In 1952, founder George Stephen sparked a backyard revolution with his invention of the Weber® kettle. What started out as a burning passion for George, has evolved into a grilling revolution that has spread across the world. Today, Weber grills are sold in more than 72 countries, including a recent expansion into Asia via India, China, Hong Kong, Korea, Japan and Singapore. Weber has the strongest consumer outreach program in the industry, providing dedicated customer service via SupportAsia@weberstephen.com and a content-rich website with grilling tips, techniques, and original Weber recipes at www.weber.com®. Weber can also be followed on Facebook (www.facebook.com/weberasia) and Instagram (www.instagram.com/weberasia).
Weber Store & Training Center
463 Joo Chiat Road, Singapore 427675. Tel: 6348 8313
Weber Grills & Accessories can also be found in the outlets below:
Cookaburra @ Commonwealth
1 Commonwealth Lane, #02-19 Level 2 One Commonwealth Singapore 149544 Telephone: +65 6473 5142
BBQ Warehouse Kewalram House, 8 Jalan Kilang Timor #01-02, Singapore 159305 Telephone: +65 62737424
Huber @ Dempsey 22 Dempsey Road Singapore 249679 Telephone: +65 6737 1588